Leading product design engineering on flagship product
One of the main focus points in this program was stakeholder management. Since Quiet 2 was intended to replace the current flagship product, everything had to be perfect. This led to requirements being set by executives without proper consultation with engineering. As a result, extensive stakeholder management was needed to align expectations—particularly around some acoustic requirements that were not feasible given the timelines, current suppliers, and available material research.
Units sold: 4,4M
Revenue: €90M
Design is one of the core pillars at Loop, which meant extensive on-site inspections and close supplier management were essential. This ensured that suppliers fully understood the high visual standards and the critical importance of clean part lines.
Quiet 2 and Quiet 2 plus become a successful successor of the flagship product, selling over 2 million products in one year.
Alyssa Lanssiers 