Product development and industrialisation in 4 months

The Loop link went from idea to product launch in 4 months (including mass production and shipping) .
To speed up the industrialisation and make sure our first batch was delivered at right quality I went on site to the supplier in China, to executed reliability test plan + set ERD requirements as everything was happening simultaneously on this program. By keep priorities in check we were able to deliver on launch date and improve the product during it’s life time.


The Loop Link is a tug-resistant connector cord that keeps your Loop earplugs safe and sound so you can run, dance, and move around knowing your earplugs are always within reach.
Picture © Loop Earplugs